Today is March 365+, 2020 and I still need coffee as much as I need the ritual to make that goodness. In steps James Hoffmann and his seductive accent. The first time I applied James' technique my coffee was noticeably more delightful. There is value in learning how to do things better. What a pleasant reminder that, sometimes, it’s okay to walk away from what you feel is “correct.”
Whether conscious or not, we rarely drink anything without first having made a prediction about how it will taste. The coffee cup has an outsized impact on the experience of drinking coffee. Research points to specific characteristics of coffee cups that are important including color, weight, size, texture, and shape.